Case Studies

/Case Studies

High Lodge

Following a competitive tender in 2011 we were awarded the catering at the High Lodge Visitor Centre in Brandon, Suffolk by Forestry Commisssion, England. This is a forest location with extensive adventure activities 52 weeks of the year with a Restaurant and Meeting Room

We took over the site in March 2012 and opened in time for the Easter period

Previously, the catering had been managed in-house for a number of years and was felt to lack innovation

We invested £100.000 in a complete upgrade, including a new hot food counter, ice cream kiosk and the fitting out of a Coffee Shop / Grab and Go area to increase throughput at peak periods. After 9 months sales of hot food were approximately 60% higher than the same time the previous year

We are working closely with the Forestry Commission on all aspects of the service and to ensure that our marketing and materials conform to their branding and ethos

RESULTS

  • Sales have increased from £450k to approaching £1m
  • Successful transfer under TUPE of a large and varied team
  • We are building up the Hospitality including Weddings
  • Our client is receiving rent, a % of sales and great feedback

Cambridgeshire Police

On the 1st October 2008, we took over the catering contract at Cambridgeshire Police from Compass/Eurest, the world’s largest catering group and previously, it had been managed by Sodexho, the world’s second largest catering group. The client chose Churchill Catering Ltd because of our ability to deliver “Value for Money”, Investment and the Innovation we were proposing. There are three catering sites where Hot and Cold meals are prepared and served with extensive Vending, Hospitality and Emergency Feeding

We inherited a traditional style service with a great deal of apathy in both the catering staff and the customer base with little expectation and no innovation

We presented a proposal based on;

  • Reducing the client subsidy, by maximizing sales
  • Reducing many of the Tariff Prices
  • The creation of a Zero Complaint Environment
  • Investing to enhance the service and footfall. This included new Deli-bars, Bean to Cup Beverage Systems, State of the Art Vending Equipment and Hot Counter Services
  • Asking the Customer “what would you like to eat” and interpreting this within the menu structure
  • Upgrading and Re-launching the Hospitality Services
  • Re-launching the Pack-ups and Emergency Feeding with re-designed packaging boxes and content after extensive questionnaires and sample testing and a discussion group
  • Continuous Staff Training and progressive development of the service, recognizing that the Tastes, Likes and Dislikes of our customers are continuously evolving and the most important aspect of our job
  • Considering Ethnic, Vegetarian and specific Dietary customers as important and catered for

RESULTS

  • Sales have increased by 34%
  • Business Plan Fully Implemented
  • Significant Cost Reduction for the Client
  • After re – tendering in 2012 we have been awarded another 5 Years plus the catering in Hertfordshire and Bedfordshire Police

Bosworth Battlefield Centre & Country Park

On April 1st 2011, we took over the catering at the Bosworth Battlefield Heritage Centre and Country Park in Sutton Cheney, Leicestershire following a tender process with the Eastern Shires Purchasing Organisation (ESPO). At this Heritage site we operate catering for the Tithe Barn Restaurant, Bar and a meeting room

Entry to the site is free and within our proposal, we offered investment of over £25.000 and a rental based on 12% of net sales

We undertook some refurbishment, local advertising and installed a Costa Coffee offer. We hold a full on- licence and open a full bar service in support of functions and events including Wedding Receptions at this picturesque and atmospheric venue

RESULTS

  • Sales up 38% for our first quarter to June 2011
  • Significant increase in Events and Conferencing
  • A high degree of satisfaction from the client (Leicestershire County Council) and visitors